Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: “Could you live this life?” The ad was written by Alessandro Fruscella, art directed by Daniel Aykurt and directed by Angus Kneale through The Mill.

Peta Behind The Scenes Video

CREDITS

Client : Peta
Agency : BBDO NY
CCO : David Lubars
ECD : Toygar Bazarkaya
Copywriter : Alessandro Fruscella
Art director : Daniel Aykurt
Account director : Ben Griffiths
Account executive : Alfredo Lang
SVP/group executive producer : Brian Mitchell
Senior producer : Tara Leinwohl
SVP/director music production : Rani Vaz
Client contact : Julia Gallucci
Design and animation studio : Mill
Animation director : Angus Kneale
Producer : Nic Barnes
Head of content : Ian Bearce
Line producer : Richard Schwab
Post-production : Mill NY
Creative director : Angus Kneale
Head of production : Sean Costelloe
Producer : Colin Blaney
Lead compositor : Kyle Cody
VFX supervisor + lead CG artist : Vince Baertsoen
Lighting : Thomas Bardwell, Kevin Ives
Animation : Alex Allain, Henning Koczy, Navdeep Singh, Rigging, Peter Agg
Modelling : Paul Liaw, Olivier Varteressian
TD : Dave Barosin, Jimmy Gass
Colourist : Fergus McCall