Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: “Could you live this life?” The ad was written by Alessandro Fruscella, art directed by Daniel Aykurt and directed by Angus Kneale through The Mill.

PETA “98% Human” Commercial01


Client : Peta
Agency : BBDO NY
CCO : David Lubars
ECD : Toygar Bazarkaya
Copywriter : Alessandro Fruscella
Art director : Daniel Aykurt
Account director : Ben Griffiths
Account executive : Alfredo Lang
SVP/group executive producer : Brian Mitchell
Senior producer : Tara Leinwohl
SVP/director music production : Rani Vaz
Client contact : Julia Gallucci
Design and animation studio : Mill
Animation director : Angus Kneale
Producer : Nic Barnes
Head of content : Ian Bearce
Line producer : Richard Schwab
Post-production : Mill NY
Creative director : Angus Kneale
Head of production : Sean Costelloe
Producer : Colin Blaney
Lead compositor : Kyle Cody
VFX supervisor + lead CG artist : Vince Baertsoen
Lighting : Thomas Bardwell, Kevin Ives
Animation : Alex Allain, Henning Koczy, Navdeep Singh, Rigging, Peter Agg
Modelling : Paul Liaw, Olivier Varteressian
TD : Dave Barosin, Jimmy Gass
Colourist : Fergus McCall