So far the tablet market has been dominated by one company – Apple. One of the main reasons for this is that Apple has designed every aspect of the experience including, crucially, the software which runs on it.
Android on the other hand is written and designed by Google but run on hardware made by hundreds, if not thousands of third-party manufacturers. It makes for an inconsistent and muddled experience at best.
With the launch of the tablet-specific Windows RT version of its latest operating system, Microsoft would have known that getting the hardware experience right would be crucial to getting significant market share from Apple.
It could have sat back and relied on its OEMs to come up with the perfect design, but it didn’t. Instead it stood on some toes and launched its own hardware, the Surface tablet.
Microsoft says Surface was created to show the full potential of what Windows 8 could do, adding that it will appeal to both casual and business users – with its combination of 10.6in tablet and unique keyboard covers.