Google Acquires Nik Software
Now this caught me by surprise: Google has apparently acquired Nik Software, a photo preset tool that is a giant in the industry. What does this mean for Google’s goals? Who is to say. What we can say is that Nik likely got a fantastic deal out of the process.
Nik posted the following:
We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.
We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.
All our best!
The Nik Software Team
Here is a screenshot from Nik’s blog:
- google buys nik