Citroën has brought together the popular transformer robot from earlier commercials to sing in “Robots Chorus”. Seven metallic androids put their musical creativity to the test as they sing and play guitar alongside their human counterparts in a “Live Aid” inspired studio recording session.
Citroën: Robots Chorus
The Robot Chorus ad was developed at Agence H, Paris, by creative director Gilbert Scher, art directors Luca Cinquepalmi and Marco Venturelli, copywriter Gilbert Scher, agency producers Christopher Thiery and Julie Malet, working with Citroën marketing team Jean-Marc Savigné, Johann Varin and Alexandra Wettling.
Filming and post production was done at The Embassy VFX, Vancouver, by creative director David Casey, executive producer Winston Helgason, producer Ted Herman, director of photography Todd Duym.
Editor was Matthew Griffiths at Cycle Media.
Sound and music were produced at Startrec and Kouz Production by music supervisor Lionel Dray, composers Alex Jaffray and Gilles Facérias, and writer Gilbert Scher.