Cat Footwear Commercial Cinema Ad, by Director Paul Clements produced a pretty amazing commercial for Cat Footwear. By using a single high frame rate video camera and a large array of DSLRs he produced something that We are having trouble describing with words. You’ll just have to watch it for yourself.

Cat Footwear Commercial Cinema Ad

Check out the BTS below and the finished product below that.

Cat Footwear is taking a step away from their industrial heritage and focusing on a new, cutting edge direction. The Earthmovers collection sees a shift in style from raw rugged practicality to stylish shoes.

Without losing sight of the original Cat Footwear dedication to values of innovative comfort, durability and high-tech features, Cat have concentrated on a free-running edge to their new kicks.

These eye-catching images should spark a light in your brains from the tail end of 2009, when Cat began their awe-inspiring campaign of Earthmovers video and still photography. You can get more info online, including stockists and styles.

CAT briefed Fold7 on their ’09 brand review. Noted by Creative Review as one of 2009′s Best in Book.

Objective

Open up dialogue with new consumer to diversify from the yellow work boot into urban footwear.

Creative strategy

Build on the heritage of earthmoving equipment but refreshing the brand through using a creative style that positions it in the urban environment. Cinema, print, outdoor & retail.

Director / Compositor : Paul Clements
Created for Cat / Fold7

from  paulclements.tv

Cat Clothing / Fold7 Earthmovers One of our favourite pieces to date, this spot has been created for a cinema 

Cat Footwear Commercial Cinema Ad

See the breakdown here :

http://www.cgramp.com/making-of/cat-footwear-breakdown/

Tags

  • canzone spot caterpillar 2012
  • spot caterpillar 2012