Honda Hands, the Channel 4 documentary ident, is the story of friendly technology, useful design and the power of dreams from an engineer’s perspective. Discover the engineer’s notes, which are full of facts, insights and tales behind Honda’s innovative history (and even glimpse or two of the future) at honda.co.uk.
“Hands” A Short Film About Engineering and Creativity by Honda
Directors Smith & Foulkes together with Wieden + Kennedy have launched a new set of animated idents for Honda’s sponsorship of Channel 4 documentaries featuring miniature versions of some of the automotive brand’s best-known inventions.
We were responsible of the assembly of the multiple shots, remove props, track all the objects, shade, light and render everything. All of the FX animation, compositing and grading also happened under one roof at Analog. We shared the modeling with Nexus since it was a massive undertaking with so many products. Nexus also provided us with the amazing character animations and the subtle physical secondary movements of the objects.
Creative directors: Tony Davidson & Kim Papworth
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: James Guy
Production company: Nexus
VFX & Animation: Analog & Nexus Productions
Director: Smith & Foulkes
Music + Sound: Factory & Siren
Physical Models : Andy Gent